2008 Top 30 UK Christmas Online Retail Satisfaction Index
The Top 30 UK Online Retail Satisfaction Index assessed customer satisfaction with leading UK online retailers during the Christmas shopping season, the most critical time of the year. 2008 was the second year in a row that ForeSee Results conducted this research, allowing for valuable insights on year-over-year performance by individual retailers.
Complete the form below to download the following free report based on this research:
Mobile Apps Report: Our follow up report on the usage of mobile phones in the U.K. during the Christmas shopping season indicates that while a small percentage of shoppers use a cell phone while browsing in a store, it could be the next big thing.
Free Delivery Report: Free delivery is becoming more and more common, and highly satisfies shoppers when available.
Overview Commentary: This report ranks the Top 30 retailers in terms of how well they satisfy customers online and contains high-level insights into drivers of customer satisfaction during the critical Christmas shopping season. Highlights include:
- Play.com and Amazon UK top the list of leading UK online retailers for the second year in a row
- Aggregate customer satisfaction with leading retailers is up slightly, to 67 on a 100-point scale
- On aggregate, U.K. retailers should focus most on improving the availability, variety, and appeal of merchandise in order to improve online satisfaction.
Fill out the form below to download one or both of these free reports.
Research on the top e-retailers in the U.S. will not be available until 12/29/08, but if you are interested in learning about customer satisfaction leaders in the US in 2007 in the meantime, please click here.
If you are interested in learning about customer satisfaction leaders in the US, please click here.