The Impact of Customer Product
Reviews on Online Shopping

Customer product reviews provide a competitive advantage for retail sites that offer them, according to the latest report from the Holiday 2006 Top 40 Online Retail Satisfaction Index. Find out how customer product reviews influence customer behaviors and which types of companies have taken the lead in offering reviews.

Fill out the form below to download one or more of the available reports:

• Top 40 Overview – With Netflix once again in the lead, 22 of the top 40 retailers delivered a more satisfying online experience this holiday season than last. Get an overview of satisfaction with the top 40 retailers during the holiday 2006 shopping season in this free report
• Top 40 Free Shipping Report – While free shipping during the holidays is necessary to compete, it’s no longer a competitive differentiation. Free shipping is much more effective at driving satisfaction and loyalty when it comes without restrictions.
• Top 40 Consumer Product Reviews – Almost half of online holiday shoppers recalled seeing customer product reviews, which have a positive impact on satisfaction, loyalty and purchase behavior.
• Top 40 Acquisition Source– The largest and most satisfied group of holiday shoppers come to the site because they are already familiar with the brand.