CHEFS Catalog Cooks Up Highly Satisfied Customers with ForeSee Results
ANN ARBOR, MI (July 23, 2008) - ForeSee Results today announced that CHEFS Catalog, the leading equipment resource for home chefs and cooking enthusiasts, will continue to use the scientific methodology of the American Customer Satisfaction Index (ACSI) to monitor and improve customer satisfaction with their website, www.CHEFScatalog.com.
ForeSee Results uses the proven methodology of the ACSI to help CHEFS Catalog understand how customer satisfaction drives desirable behaviors like future purchases, return site visits and referrals. ForeSee Results also provides CHEFS Catalog with the ability to learn more about who their customers are, their level of cooking expertise, and their interest in new products. With this information, CHEFS Catalog can identify needed site enhancements and prioritize accordingly.
“We’ve been working with ForeSee Results for awhile now, and we’ve gotten to see the value of monitoring customer satisfaction over time,” said Tim Littleton, CEO of CHEFS Catalog. “It’s not enough to measure for a year and then stop. The work of satisfying our customers is never done.”
All the attention to customer satisfaction has paid off. CHEFS Catalog has an extremely high satisfaction score of 84 on the ACSI methodology’s 100-point scale, more than 9% and seven points higher than the ForeSee Results e-retail benchmark score (77), which is an average of more than 70 satisfaction measures for ForeSee Results e-retail clients. The CHEFS Catalog score is also nine points and 12% higher than an average of 100 of the top e-retailers (75). By any measure, CHEFS Catalog is a bright spot in the e-commerce industry.
“It’s a remarkable achievement to beat such robust and comprehensive e-retail benchmarks by such large margins, and it’s a sign of commitment to excellence that CHEFS Catalog continues measuring to ensure consistent high scores,” said Larry Freed, president and CEO of ForeSee Results. “Continuous and longstanding measurement also allows companies like CHEFS Catalog to track and manage trends in year-over-year satisfaction, like holidays, sales and marketing programs, and competitive initiatives.”
About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Retail clients include Ace Hardware, Danskin, Eastern Mountain Sports, Kmart, Newegg, Sears, and Sephora, among others.
ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Chef’s Catalog
For over 25 years, CHEFS Catalog has been a leading resource – first in catalogs and now also online – for home chefs and cooking enthusiasts seeking the best for their kitchens. CHEFS Catalog is a privately held company and can be found online at www.CHEFScatalog.com.