ForeSee Results Annual E-Business Report with the ACSI


Download the free annual ACSI E-Business report to learn more about trends in customer satisfaction with
e-business, which includes social media sites, search engines/portals, and news/information sites.
Highlights of the research include analysis on the following topics:

  • Social Media: Customer satisfaction with social media sites is poor (70) as the industry enters the Index for the first time. It has the lowest industry aggregate score of any of the e-business or e-retail industries measured by the ACSI. Wikipedia leads the social media industry with a score of 77, which is 14 points above industry giant Facebook (64), a surprisingly low performer given its market presence.

  • News and Information Sites: Customer satisfaction with news and information sites stays even this year at 74. The big news in this industry is the debut of FOXNews.com at the top of the heap with a score of 82, which is five points above nearest competitor USATODAY.com (77). CNN.com brings up the rear (73).

  • Portals and Search Engines: Customer satisfaction with portals and search engines dives 7% to 77 this year and is driven largely by a 7% decline for Google (down six points to 80). Bing was measured for the first time this year, and it makes a strong first showing with a score of 77, second only to Google.

 

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